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ArtsMarketing & Communications

Social Media Manager

Social Media Managers create content, run campaigns, analyse engagement and build online communities for brands, startups and agencies across India. The role blends creativity, copywriting and analytics and can be entered via degrees in media/marketing, design diplomas or MBA/experience-backed routes.

Salary range
₹3–20 LPA
Job growth
high
Work type
Remote/Hybrid
Paths to entry
4 routes

Actions for your grade

  • Take short online courses in digital marketing and social media fundamentals.
  • Experiment with caption writing and basic analytics (reach, likes, comments).
  • Build a small content portfolio (5–10 posts) showcasing different formats.

Your complete path from Grade 10 to Social Media Manager

Every step you need — from now to your first job.

BA in Mass Communication / Journalism
Arts

Strong for content strategy and media roles; internships with agencies help transition to managerial roles.

  1. Now
    Arts Stream
  2. Exams
    CUET UG
  3. Degree
    BA (Mass Communication / Journalism) - 3 years
  4. Colleges
    Jamia Millia Islamia · Symbiosis Institute of Media and Communication · Christ University Bengaluru
  5. Career
    Social Media Manager
BBA / B.Com (Marketing)
Commerce

Provides business and marketing foundations; combine with digital marketing certificates for quicker placements.

  1. Now
    Commerce Stream
  2. Exams
    CUET UG
  3. Degree
    BBA / B.Com (Marketing) - 3 years
  4. Colleges
    Shaheed Sukhdev College of Business Studies · Narsee Monjee Institute of Management Studies
  5. Career
    Social Media Manager
Design degree / diploma
Arts

Useful for visual content and creative direction; pair with social strategy experience.

  1. Now
    Arts Stream
  2. Exams
    NID DAT or NIFT Entrance
  3. Degree
    B.Des / Design Diploma - 3-4 years
  4. Colleges
    National Institute of Design · National Institute of Fashion Technology
  5. Career
    Social Media Manager
MBA (Marketing) or PG in Digital Marketing
Any Stream

Common senior-path for strategy, leadership and agency head roles; experience in digital channels is critical.

  1. Now
    Any Stream Stream
  2. Exams
    CAT
  3. Degree
    MBA (Marketing) / PG Diploma in Digital Marketing - 1-2 years
  4. Colleges
    IIM Ahmedabad · IIM Bangalore · IIM Calcutta
  5. Career
    Social Media Manager

Entrance exams

ExamEligibilityDifficultyWindow
CUET UG
NTA
Class 12 (any stream)MediumMay-Jun
NIFT Entrance
NIFT
Class 12 (any stream)MediumFeb
CAT
IIMs
Bachelor's degree 50%+Very HardNov
NID DAT
National Institute of Design
Class 12 (any stream)HardJan (Prelims) + Apr (Mains)

Where to Study

Institutes known to offer this career pathway in India.

JMI
Jamia Millia Islamia
Central GovtNew Delhi, Delhi
JEE MainCUETJMI Entrance Exam
SIMC
Symbiosis Institute of Media and Communication
Deemed UniversityPune, Maharashtra
Institute entranceMerit-based
Christ University
Christ University
Deemed UniversityBengaluru, Karnataka
Christ University Entrance TestCUET
SSCBS
Shaheed Sukhdev College of Business Studies
Central GovtNew Delhi, Delhi
CUET UGMerit-based
NMIMS
Narsee Monjee Institute of Management Studies
Deemed UniversityMumbai, Maharashtra
NPATNMATMerit-based
NID
National Institute of Design
AutonomousAhmedabad, Gujarat
Institute entrance
NIFT
National Institute of Fashion Technology
AutonomousNew Delhi, Delhi
Institute entrance
IIM-A
Indian Institute of Management Ahmedabad
AutonomousAhmedabad, Gujarat
CATGMAT
IIM Bangalore
Indian Institute of Management Bangalore
Central GovtBengaluru, Karnataka
CATGMAT
IIM Calcutta
Indian Institute of Management Calcutta
Central GovtKolkata, West Bengal
CATGMAT
Recommendations only — verify eligibility, seat availability, and admission rules from official portals before applying.