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Public Relations Officer

Public Relations Officers (PROs) shape and protect the public image of companies, NGOs and public figures in India by handling media relations, press releases, events and crisis communication. They work across agencies, corporates and government bodies and often enter via mass communication degrees, marketing MBAs or relevant experience and internships.

Salary range
₹3–25 LPA
Job growth
high
Work type
Hybrid
Paths to entry
3 routes

Actions for your grade

  • Take short online courses in communication, social media basics or journalism
  • Volunteer to manage social posts or events for school clubs to gain hands-on experience
  • Practice press-release style writing by summarising school events

Your complete path from Grade 10 to Public Relations Officer

Every step you need — from now to your first job.

BA BMM / BA Mass Communication
Arts

Strong internships and college media involvement are key to early PR roles; some universities admit via CUET or college-specific tests.

  1. Now
    Arts Stream
  2. Exams
    CUET UG
  3. Degree
    BA in Journalism & Mass Communication / Bachelor of Mass Media — 3 years
  4. Colleges
    Xavier Institute of Communications Mumbai · Lady Shri Ram College New Delhi · Christ University Bengaluru
  5. Career
    Public Relations Officer
BBA/B.Com → MBA (Marketing/Communications)
Commerce

MBA with a communications or marketing focus opens senior corporate communications and leadership roles; CAT is required for top IIMs.

  1. Now
    Commerce Stream
  2. Exams
    CAT
  3. Degree
    BBA / B.Com (3 years) → MBA in Marketing/Communications (2 years)
  4. Colleges
    St Xaviers College Mumbai · IIM Ahmedabad · IIM Bangalore
  5. Career
    Public Relations Officer
Design / Creative route (Digital & Fashion PR)
Arts

Useful for PR roles in fashion, lifestyle and creative agencies where design sensibility and brand storytelling matter.

  1. Now
    Arts Stream
  2. Exams
    NIFT Entrance or NID DAT
  3. Degree
    B.Des / BFA or Diploma in Fashion & Communication / Advertising — 3-4 years
  4. Colleges
    National Institute of Design Ahmedabad · National Institute of Fashion Technology New Delhi
  5. Career
    Public Relations Officer

Entrance exams

ExamEligibilityDifficultyWindow
CUET UG
NTA
Class 12 (any stream)MediumMay-Jun
NIFT Entrance
NIFT
Class 12 (any stream)MediumFeb
CAT
IIMs
Bachelor's degree 50%+Very HardNov
NID DAT
National Institute of Design
Class 12 (any stream)HardJan (Prelims) + Apr (Mains)

Where to Study

Institutes known to offer this career pathway in India.

Xavier Institute of Communications Mumbai
Lady Shri Ram College New Delhi
Christ University Bengaluru
St Xaviers College Mumbai
IIM Ahmedabad
IIM Bangalore
National Institute of Design Ahmedabad
National Institute of Fashion Technology New Delhi
Recommendations only — verify eligibility, seat availability, and admission rules from official portals before applying.